The 8-week Black Friday transformation that built Australia's fastest-growing activewear brand's most profitable sales day ever
Most successful Meta advertisers have no idea how much revenue they're leaving on Google.
KTP was crushing it on Meta. $800K/month. Profitable campaigns. Strong ROAS. But like every sophisticated operator, they knew single-channel dependency was a business risk and they suspected they were missing massive opportunities on Google.
They weren't struggling. They were smart enough to know they could be bigger.
8 weeks before Black Friday, they engaged us. Not to "fix" anything, but to systematically architect what every 7-figure brand needs: a second major revenue stream that operates completely independently of Meta.
The result? $1,000,000 in 97 minutes. $1.458M in 24 hours. Over $400K directly from Google Ads.
While other agencies would have launched campaigns and hoped for Black Friday traffic, we spent 56 days building systematic advantages.
This wasn't about "Google Ads management." This was strategic revenue architecture:
Segmented by purchase intent, discount sensitivity, and lifetime value potential across 18 months of Meta data
Sydney influencer content → Sydney searchers. Melbourne creators → Melbourne buyers. Perfect local social proof matching
6 weeks of offer testing across audience segments, 3 weeks of strategic scarcity building, then Black Friday execution
Used KTP's Meta performance insights to predict Google winners before spending $1
Coordinated Google Ads with other growth channels for complete market domination (full strategy revealed on call)
This is what strategic partnership looks like. Not campaign optimization - revenue system architecture.
You don't hire a lawyer then draft the contracts yourself.
So why hire Google Ads "experts" then micromanage their strategy?
You don't hire a surgeon then tell them which incision to make.
When KTP engaged us, they weren't getting campaign managers - they accessed strategic thinking that treats acquisition like the business-critical revenue function it actually is.
Our approach
If you're already running a strong brand with proven product-market fit, we systematically build Google Ads into a major independent revenue stream. We multiply what's working—we don't create what isn't.
What we won't promise
That we'll "fix" your business or generate miracle results from poor fundamentals. We work with brands that are already succeeding and want to succeed bigger.
Struggling with basic business fundamentals
Looking for someone to "save" your marketing
Need immediate results to keep the lights on
Want to micromanage strategic decisions
Below $50K monthly revenue
Doing $50K+/month revenue (preferably $100K+)
Successfully running Meta ads but missing the Google Ads opportunity
Smart enough to diversify before you need to
Ready for strategic preparation (8+ weeks, not quick fixes)
Want to build revenue systems, not just run campaigns
Limited Availability